Our Unique Value

Our Unique Value METAHOTEL


We aspire to be the ally of the hotelier, the specialist partner in People Management and the Development of Talent in the hotel. We base this vision by contributing these added values ​​that make us unique in the sector in Spain:

We speak your language, both the director and the staff. We are senior coaching professionals with more than 30 years of previous experience in the hotel sector.

We focus on business through people. We prioritize people as human capital that provides value to the company.

We have visited more than 70 countries around the world, therefore, are especially sensitive to culture as a vital variable in professional relationships. Our coaches are certified in Intercultural Coaching

All of our coaches are accredited professional coaches.

Our training includes: Systems and Team Coaching, Agile Methodologies and Hotel Management, Intercultural Coaching, Neuro-linguistic Programming, Mindfulness, Emotional Intelligence, Psychology, Executive Coaching.


Juan Diego Salinas, founder of METAHOTEL, has worked in hotels on the Costa del Sol since 1998, where he managed the Villacana Club and Leila Playa Club complexes simultaneously. He was precisely director of the hotels when he discovered that “there is no leader without followers.” He could not transmit to the staff his vision or his way of working, so he looked for a greater impact and involvement of his staff. Through studying coaching, he found it to be a unique tool of change in his style of leadership; distributing joint responsibility and trust among their collaborators. From there, his hotels went from 3 years of showing losses to receiving profit, customer complaints fell by 30%, quality seals were achieved, and they even won a prize for this management of people.

In 2012, he decided to be trained in 5 Coaching and Leadership schools as an executive, systemic and intercultural coach, and is certified internationally as a Professional Certified Coach – PCC by the International Coach Federation. He has done coaching for companies such as E&Y, AMEX, AKI, Marriott, Tokiota, etc. In 2013, he created Coaching Airlines, a specialist in talent development and coaching solutions in small and medium-sized companies.

METAHOTEL feeds from this fusion of its own experiences, success based on sensitivity and knowledge of how the hotel environment works and how to approach its professionals.

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